We specialize in creating branded environments, spaces, and experiences. As our clients watch their projects evolve and become the reality of the design they are filled with anticipation and excitement. The emotions they feel reinforces their brand’s value. We strive to capture that emotion with a hybrid of design and marketing.
Coolgreens is a healthy lifestyle eatery committed to providing more than just a high quality, fresh, and natural dining experience. Together with our team of architects and designers we are working with them to fully develop their prototype. Their trade dress design has been produced to accentuate their mission statement. The design is intended to cater to all lifestyles, as is their menu. This is more than a fast-casual restaurant and the design elements have been chosen to provide a clean quality environment. This concept is dedicated to not only providing fresh, good food, but to making the markets they serve better places to live through design and innovation.
The latest QDOBA trade dress was designed to illustrate how the concept brings design and bold flavor together. The consistent use of these brand elements provides a unique identity and experience. These elements work together to create a rich tapestry that engages the QDOBA team and guests while delivering a powerful and differentiated brand in the fast-casual restaurant category. These brand elements make up a visual identity system: logo, color, typography, graphic treatments, and language. All of these are a direct reflection of the brand position, brand persona, and more importantly, the flavorful experience in the restaurant and food served. These elements help to express the concept to anyone who comes across the brand and their products.