Rapid City, SD
Lingle Design Group was awarded the privilege, as Blaze Pizza’s Prototype Architect, to create the first ground up restaurant for the fastest growing US food chain ever, according to research firm Technomic. In collaboration with the local franchisee, Blaze Pizza’s development team, and Lingle Design’s Designers, Architects and Engineering sub-contractors In under a year of planning, designing and construction, the new, one of a kind restaurant was up and running.
The latest QDOBA trade dress was designed to illustrate how the concept brings design and bold flavor together. The consistent use of these brand elements provides a unique identity and experience. These elements work together to create a rich tapestry that engages the QDOBA team and guests while delivering a powerful and differentiated brand in the fast-casual restaurant category. These brand elements make up a visual identity system: logo, color, typography, graphic treatments, and language. All of these are a direct reflection of the brand position, brand persona, and more importantly, the flavorful experience in the restaurant and food served. These elements help to express the concept to anyone who comes across the brand and their products.